Provider comparison
Rhythm vs TXU Energy
Rhythm and TXU take opposite approaches. Rhythm competes hard on price with a strong digital experience, while TXU charges a premium for one of the best-known brands in Texas. For most households focused on their bill, Rhythm is the better value.
Last reviewed November 2, 2026
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Rhythm vs TXU at a Glance
Both deliver an excellent customer experience, and both offer broad catalogs that include bill-credit, time-of-use, EV and solar buyback plans. The difference is price: Rhythm is one of the most competitively priced providers in Texas, while TXU prices above the market average.
Both providers are graded on the same four criteria. The higher grade in each row is shown in purple.
- Overall grade
- B+ (higher grade)
- C
- Price Competitiveness
- A- (higher grade)
- C
- Pricing Transparency
- C+ (higher grade)
- C-
- Customer Experience
- A-
- A-
- Renewal Practices
- B (higher grade)
- B-
- Our award
- Best for Maximum Savings
- —
- Lowest 12-month fixed rate
- 12.2¢/kWh
- 18.0¢/kWh
- Contract lengths
- 3 to 36 months
- 12 months
Grades last reviewed November 3, 2026. Rates are each provider's lowest 12-month fixed-rate plan at 1,000 kWh in the Houston (CenterPoint) area, excluding bill-credit and prepaid plans, refreshed daily. How we grade
Our four criteria
How Rhythm and TXU Compare
Price Competitiveness
Rhythm A-TXU C
This is the biggest gap between them. Rhythm's fixed-rate and bill-credit plans are frequently priced below many competitors, especially on independent shopping websites. TXU prices above the market average. With TXU, you pay for the brand, the product range and the service, not the lowest bill.
Pricing Transparency
Rhythm C+TXU C-
Neither is the simplest to compare. Many of Rhythm's specialty plans are designed to produce low advertised rates that not every household will achieve. TXU goes further with more unusual plans, such as Season Pass, that can be confusing and may cost more than they first appear to at your actual usage. Read the Electricity Facts Label for either one.
Customer Experience
Rhythm A-TXU A-
Evenly matched. Rhythm's website, enrollment and account tools are among the best in Texas. TXU's app is one of the best in the state, backed by customer guarantees and 24/7 support. TXU has the much longer track record, while Rhythm, as a newer provider, is still building one.
Renewal Practices
Rhythm BTXU B-
Neither is a provider to renew with on autopilot. Rhythm saves its most competitive pricing for new customers, and TXU's renewal offers are often less competitive than current market rates. Compare the market before you renew with either one.
Other Differences
Where you shop matters with Rhythm
Rhythm's best traditional pricing is usually found on independent shopping websites, not its own site. Its own site focuses on specialty plans like EV, time-of-use and solar buyback.
Usage programs
TXU runs programs like Connected Conservation, Battery Rewards and smart thermostat offers, and has a home battery program, which Rhythm does not. Every Rhythm residential plan is backed by 100% renewable energy.
Reliability is the same
Neither provider delivers more reliable power. Your local utility owns the poles and wires and handles outages, whichever provider you choose.
Plan options
Plan Types Each Provider Offers
Which of the major Texas plan categories each provider currently offers. Availability varies by service area, so confirm during enrollment.
- Fixed-Rate PlansOfferedOffered
- Bill Credit PlansOfferedOffered
- Time-of-Use PlansOfferedOffered
- EV PlansOfferedOffered
- Solar Buyback PlansOfferedOffered
- 100% Renewable PlansOfferedOffered
- Home Battery Programs—Not offeredOffered
Neither provider offers: Prepaid Plans.
Not sure which plan type fits your home? Explore Texas electricity plan types
Current plans
Rhythm and TXU Plans and Rates
Each provider's lowest-priced current plans at 1,000 kWh, refreshed daily. Compare plans at your own usage, not the advertised rate, and check the Electricity Facts Label before you enroll. Prices shown for the Houston (CenterPoint Energy) service area.
Rhythm Energy Plans
Digital Choice 6
View EFLTerm: 6 months
Features: Fixed · 100% Renewable · New customers only
Price at 1,000 kWh: 10.8¢/kWh
Digital Choice 3
View EFLTerm: 3 months
Features: Fixed · 100% Renewable · New customers only
Price at 1,000 kWh: 10.9¢/kWh
Digital Choice 12
View EFLTerm: 12 months
Features: Fixed · 100% Renewable · New customers only
Price at 1,000 kWh: 12.2¢/kWh
Digital Choice 24
View EFLTerm: 24 months
Features: Fixed · 100% Renewable · New customers only
Price at 1,000 kWh: 13.5¢/kWh
Digital Choice 36
View EFLTerm: 36 months
Features: Fixed · 100% Renewable · New customers only
Price at 1,000 kWh: 14.2¢/kWh
TXU Energy Plans
Free Nights & Cool Summer 12
View EFLTerm: 12 months
Features: Fixed · Bill credit · Time-of-use · 3% Renewable · New customers only
Price at 1,000 kWh: 18.5¢/kWh
Our recommendation
Which Should You Choose?
Choose Rhythm if
- Your priority is a lower bill
- You're comfortable comparing plans and reading the Electricity Facts Label
- You want 100% renewable energy on every plan
Choose TXU if
- You value a long-established brand and are willing to pay more for it
- You want a home battery program or TXU's usage programs
- Customer guarantees and 24/7 support matter to you
Still deciding between Rhythm and TXU? Tell us about your home and we'll recommend the plan that fits your usage, even if it's from another provider.
Get startedOur picks
Another Option to Consider
For most households, we'd pick Rhythm over TXU. If you'd rather have simple fixed-rate pricing and fair renewals without shopping around every year, this is our pick.
Best at the Basics
Champion Energy
A-For service and stability. Straightforward fixed-rate plans, reliable customer service and fair treatment at renewal.
Read our Champion Energy review
See every graded provider in our Best Electricity Providers in Texas rankings.
Questions
Rhythm vs TXU: Common Questions
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