Provider comparison

Rhythm vs TXU Energy

Rhythm and TXU take opposite approaches. Rhythm competes hard on price with a strong digital experience, while TXU charges a premium for one of the best-known brands in Texas. For most households focused on their bill, Rhythm is the better value.

Last reviewed November 2, 2026

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Side by side

Rhythm vs TXU at a Glance

Both deliver an excellent customer experience, and both offer broad catalogs that include bill-credit, time-of-use, EV and solar buyback plans. The difference is price: Rhythm is one of the most competitively priced providers in Texas, while TXU prices above the market average.

Both providers are graded on the same four criteria. The higher grade in each row is shown in purple.

CriterionRhythmTXU
Overall grade
B+ (higher grade)
C
Price Competitiveness
A- (higher grade)
C
Pricing Transparency
C+ (higher grade)
C-
Customer Experience
A-
A-
Renewal Practices
B (higher grade)
B-
Our award
Best for Maximum Savings
—
Lowest 12-month fixed rate
12.2¢/kWh
18.0¢/kWh
Contract lengths
3 to 36 months
12 months
Customer service
888-926-6371
800-242-9113

Grades last reviewed November 3, 2026. Rates are each provider's lowest 12-month fixed-rate plan at 1,000 kWh in the Houston (CenterPoint) area, excluding bill-credit and prepaid plans, refreshed daily. How we grade

Our four criteria

How Rhythm and TXU Compare

  1. Price Competitiveness

    Rhythm A-TXU C

    This is the biggest gap between them. Rhythm's fixed-rate and bill-credit plans are frequently priced below many competitors, especially on independent shopping websites. TXU prices above the market average. With TXU, you pay for the brand, the product range and the service, not the lowest bill.

  2. Pricing Transparency

    Rhythm C+TXU C-

    Neither is the simplest to compare. Many of Rhythm's specialty plans are designed to produce low advertised rates that not every household will achieve. TXU goes further with more unusual plans, such as Season Pass, that can be confusing and may cost more than they first appear to at your actual usage. Read the Electricity Facts Label for either one.

  3. Customer Experience

    Rhythm A-TXU A-

    Evenly matched. Rhythm's website, enrollment and account tools are among the best in Texas. TXU's app is one of the best in the state, backed by customer guarantees and 24/7 support. TXU has the much longer track record, while Rhythm, as a newer provider, is still building one.

  4. Renewal Practices

    Rhythm BTXU B-

    Neither is a provider to renew with on autopilot. Rhythm saves its most competitive pricing for new customers, and TXU's renewal offers are often less competitive than current market rates. Compare the market before you renew with either one.

Other Differences

  • Where you shop matters with Rhythm

    Rhythm's best traditional pricing is usually found on independent shopping websites, not its own site. Its own site focuses on specialty plans like EV, time-of-use and solar buyback.

  • Usage programs

    TXU runs programs like Connected Conservation, Battery Rewards and smart thermostat offers, and has a home battery program, which Rhythm does not. Every Rhythm residential plan is backed by 100% renewable energy.

  • Reliability is the same

    Neither provider delivers more reliable power. Your local utility owns the poles and wires and handles outages, whichever provider you choose.

Plan options

Plan Types Each Provider Offers

Which of the major Texas plan categories each provider currently offers. Availability varies by service area, so confirm during enrollment.

Plan typeRhythmTXU
  • Fixed-Rate PlansOfferedOffered
  • Bill Credit PlansOfferedOffered
  • Time-of-Use PlansOfferedOffered
  • EV PlansOfferedOffered
  • Solar Buyback PlansOfferedOffered
  • 100% Renewable PlansOfferedOffered
  • Home Battery Programs—Not offeredOffered

Neither provider offers: Prepaid Plans.

Not sure which plan type fits your home? Explore Texas electricity plan types

Current plans

Rhythm and TXU Plans and Rates

Each provider's lowest-priced current plans at 1,000 kWh, refreshed daily. Compare plans at your own usage, not the advertised rate, and check the Electricity Facts Label before you enroll. Prices shown for the Houston (CenterPoint Energy) service area.

Rhythm Energy Plans

  • Digital Choice 6

    View EFL

    Term: 6 months

    Features: Fixed · 100% Renewable · New customers only

    Price at 1,000 kWh: 10.8¢/kWh

  • Digital Choice 3

    View EFL

    Term: 3 months

    Features: Fixed · 100% Renewable · New customers only

    Price at 1,000 kWh: 10.9¢/kWh

  • Digital Choice 12

    View EFL

    Term: 12 months

    Features: Fixed · 100% Renewable · New customers only

    Price at 1,000 kWh: 12.2¢/kWh

  • Digital Choice 24

    View EFL

    Term: 24 months

    Features: Fixed · 100% Renewable · New customers only

    Price at 1,000 kWh: 13.5¢/kWh

  • Digital Choice 36

    View EFL

    Term: 36 months

    Features: Fixed · 100% Renewable · New customers only

    Price at 1,000 kWh: 14.2¢/kWh

TXU Energy Plans

  • Free Nights & Cool Summer 12

    View EFL

    Term: 12 months

    Features: Fixed · Bill credit · Time-of-use · 3% Renewable · New customers only

    Price at 1,000 kWh: 18.5¢/kWh

Our recommendation

Which Should You Choose?

Choose Rhythm if

  • Your priority is a lower bill
  • You're comfortable comparing plans and reading the Electricity Facts Label
  • You want 100% renewable energy on every plan
Read our Rhythm Energy review

Choose TXU if

  • You value a long-established brand and are willing to pay more for it
  • You want a home battery program or TXU's usage programs
  • Customer guarantees and 24/7 support matter to you
Read our TXU Energy review

Still deciding between Rhythm and TXU? Tell us about your home and we'll recommend the plan that fits your usage, even if it's from another provider.

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Our picks

Another Option to Consider

For most households, we'd pick Rhythm over TXU. If you'd rather have simple fixed-rate pricing and fair renewals without shopping around every year, this is our pick.

  • Best at the Basics

    Champion Energy

    A-

    For service and stability. Straightforward fixed-rate plans, reliable customer service and fair treatment at renewal.

    Read our Champion Energy review

See every graded provider in our Best Electricity Providers in Texas rankings.

Questions

Rhythm vs TXU: Common Questions

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